Why Join the Programme?
The objective of this Programme is to partner with responsible, ethical breeders who are committed to producing healthy, well-socialised puppies and to provide them with nutritional support, branding, and marketing benefits through the Puppy Starter Pack and the upcoming Breeder Business Support Programme.
Entry Requirements
- Be registered or recognised breeder.
- Have a physical kennel or breeding facility with clean, safe, and humane conditions.
- Have at least one active breeding female (dam) currently in their care.
- Maintain accurate records of breeding, vaccinations, and puppy sales.
The information submitted will be reviewed to ensure compliance and mutual satisfaction. Breeders who maintain quality and transparency may qualify for long-term sponsorships, event partnerships, or ambassador status.
Benefits for Approved Breeders
Several benefits are available for the approved Breeders, as follows:
- FIVE Puppy Starter Packs for every 6-Bag purchase.
- Discounted feed rates for bulk breeder purchases.
- Free branded materials: certificates, stickers, puppy care leaflets, banners.
- Co-marketing opportunities: Red Paw may feature your kennel in ads or events.
- First access to new product trials and breeder rewards programs.
The benefits of the Programme shall be available to Breeders who fulfill the specified requirements – currently the only requirement is the purchase of SIX 5Kgs Red-Paw Packs.
Note that the above benefits are not available as a contractual right, but given at the absolute discretion of the company.
Dog Food (Kenya) 